Rivian spinoff Also wants to reinvent the wheel — but first, it has to ship
When Rivian quietly spun off its micromobility brand, Also, a lot of observers wondered if the luxury EV maker had bitten off more than it can chew. Chris Yu insists that's not the case. Yu, a Stanford aeronautics PhD and former CTO at Specialized, runs the startup as an independ
Rivian's spinoff, Also, aims to disrupt the micromobility sector with innovative products, but its success hinges on execution and timely delivery. As a luxury EV maker, Rivian has already demonstrated its capabilities in designing and manufacturing complex products, which could give Also a solid foundation. However, the micromobility market is highly competitive, with established players like Bird and Lime, and Also will need to differentiate itself to gain traction.
Also's focus on reinventing the wheel suggests that the company is looking to make a significant technological leap, which could be a game-changer in the industry. With Chris Yu, a seasoned executive with a background in aeronautics and experience at Specialized, at the helm, Also has a strong leader with a deep understanding of product development and innovation. Nevertheless, the company's ability to ship products on time and meet customer expectations will be crucial in establishing its credibility and gaining market share.
As the micromobility sector continues to evolve, Also's progress will be closely watched by industry observers. Key areas to monitor include the company's product roadmap, manufacturing capabilities, and go-to-market strategy. Additionally, Also's relationship with Rivian and the extent to which it leverages its parent company's resources will be important factors in determining its success. With the right execution, Also could become a significant player in the micromobility market and contribute to the growth of sustainable transportation options.
Originally reported by theverge.com. IPNews adds analysis for ai & agent economy readers.