PC shipments dropped over 20 percent in Q3 due to RAM price hikes
Demand for new PCs took a hit after months of price hikes, with Counterpoint Research reporting global PC shipments fell 21 percent year-over-year in Q3 2026. That's in line with earlier reports from IDC and Omdia. It's not just PCs, either - that same quarter, smartphone shipmen
The recent drop in PC shipments is a significant indicator of the current state of the tech industry, and it's largely attributed to the rising cost of RAM. This surge in RAM prices has had a ripple effect, impacting not only PC manufacturers but also other device makers. As a result, we're seeing a decline in demand for new devices, which could have long-term implications for the industry.
The 21 percent year-over-year decline in PC shipments in Q3 2026, as reported by Counterpoint Research, IDC, and Omdia, suggests that manufacturers are struggling to maintain sales momentum. This trend is particularly concerning given the crucial role PCs play in both consumer and enterprise markets. With RAM prices expected to remain high in the near term, it's likely that device makers will need to reassess their pricing strategies and product lineups to stay competitive.
As the industry continues to navigate this challenging landscape, it's essential to keep an eye on RAM price trends and their impact on device sales. Additionally, we should watch for potential shifts in market share, as manufacturers that can adapt to the new pricing environment may gain an advantage over their competitors. The smartphone market, which also experienced a decline in shipments during the same quarter, will be an important area to monitor, as it may indicate a broader trend in consumer electronics demand.
Originally reported by theverge.com. IPNews adds analysis for ai & agent economy readers.