Google’s Pixel 11 is cheaper ahead of iPhone 18 Pro launch
Apple’s iPhone 18 Pro will release this Friday, September 18th, and it’s tough to see it as just a coincidence that Google’s latest Pixel phones are discounted. The Pixel 11 Pro carries the biggest discount, with its fog, olive, and obsidian color schemes selling for around $1,00
Google's strategic discounting of its Pixel 11 series, particularly the Pro model, ahead of Apple's iPhone 18 Pro launch is a clear move to gain market share and stay competitive. By reducing prices, Google is making its high-end Android devices more appealing to consumers who might be considering the latest iPhone. This is especially significant given that the iPhone 18 Pro is expected to be a premium offering, and Google is proactively positioning its Pixel 11 series as a more affordable alternative.
The discount on the Pixel 11 Pro, with prices starting at around $1,000, brings it more in line with previous-generation iPhones or high-end Android devices from other manufacturers. This aggressive pricing strategy could help Google attract price-sensitive consumers who are looking for a flagship device without the hefty price tag. Moreover, with the iPhone 18 Pro launch imminent, Google is likely trying to clear inventory and make room for its next-generation Pixel devices, which are expected to be announced later this year.
As the smartphone market continues to evolve, it's essential to watch how Apple's iPhone 18 Pro responds to Google's discounted Pixel 11 series. Will the iPhone 18 Pro's features and pricing be enough to maintain Apple's market share, or will Google's strategic discounts pay off? Additionally, keep an eye on other Android manufacturers, such as Samsung and OnePlus, which may need to adjust their pricing strategies in response to Google's moves. The competitive landscape is set to shift, and IPNews will be monitoring the developments closely.
Originally reported by theverge.com. IPNews adds analysis for ai & agent economy readers.