Can CEO John Ternus find Apple’s next big thing?
Today, I’m talking with Mark Gurman, who is the world’s best-sourced Apple reporter — both as Bloomberg’s chief Apple correspondent and the host of the upcoming podcast Power On. Earlier this month, Apple hosted its annual iPhone hardware event, virtually every detail of which w
The search for Apple's next big thing is a pressing concern for CEO John Ternus and the entire tech giant. With the iPhone still driving a significant portion of Apple's revenue, the company needs to diversify its offerings to stay ahead of the curve. The recent iPhone hardware event may have been a success, but it's clear that Apple is looking beyond its flagship product for growth.
As Mark Gurman, a well-respected Apple reporter, explores in his upcoming podcast Power On, Apple's next big thing could be emerging technologies like augmented reality (AR), artificial intelligence (AI), or even a potential foray into the automotive industry. The company's investments in these areas suggest that it's laying the groundwork for something significant. For the AI and agent economy, Apple's moves in these spaces will be closely watched, as they have the potential to disrupt entire industries.
What's next to watch is how Apple plans to integrate its various technologies and services to create a cohesive ecosystem. The company's focus on services, such as Apple Music and Apple TV+, is likely to continue, but the real excitement will be around any new product or technology announcements. Will Apple make a bold move into a new market, or will it continue to iterate on existing products? As the tech landscape continues to evolve, one thing is certain: Apple's next big thing will have significant implications for the entire industry.
Originally reported by theverge.com. IPNews adds analysis for ai & agent economy readers.