Apple skips the base iPhone 18 at its fall launch event
Apple is taking the unusual step of skipping the base iPhone 18 this fall. At its "surprise and shine" event today, the company revealed the iPhone 18 Pro and Pro Max, alongside a new foldable iPhone Duo. But the base iPhone 18 was a no-show. Rumors had suggested Apple would only
This move by Apple is a significant departure from its traditional naming convention and product lineup strategy. By skipping the base iPhone 18, Apple is likely trying to shake up its product offerings and create a new dynamic in the market. The introduction of the iPhone 18 Pro and Pro Max, alongside a new foldable iPhone Duo, suggests that Apple is focusing on its premium and innovative products to drive growth.
The absence of the base iPhone 18 may indicate that Apple is trying to nudge consumers towards more expensive and feature-rich models, which could lead to higher average selling prices and increased revenue. This strategy is not unprecedented, as Apple has been gradually increasing the price of its base models over the years. However, it's worth noting that this move may also alienate budget-conscious consumers who have come to expect a more affordable entry-point into the iPhone ecosystem.
As the smartphone market continues to evolve, it's clear that Apple is betting big on its premium and innovative products to stay ahead of the competition. To watch next: how consumers respond to the new iPhone lineup, particularly the foldable iPhone Duo, and whether Apple will eventually introduce a more affordable iPhone model to replace the missing base iPhone 18. Additionally, it's worth keeping an eye on how Apple's competitors will react to this move, and whether they will follow suit with similar strategies.
Originally reported by theverge.com. IPNews adds analysis for ai & agent economy readers.